Food & Lifestyle Reel

Jon Chiang is a Chinese-Peruvian Commercial Director

I feel like my food-obsessed roots are genetic. In Peru, my grandfather was a chef at a Chifa Restaurant. Growing up, I’d hear stories from my mom and aunties about all the delicious things he would cook. I feel like maybe this is why I’m so drawn to projects about food - it has a way to tap into the memories of our lives.

Below is a small sampling of food & lifestyle projects I’ve directed.

the goods

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the goods 🍳

Our Ocean Table - 3 x 22 minute TV Series for Telus Originals.
PASSWORD: OceanTable

Tourism Vancouver - Dim Sum

Mosaic - Town & Centre

Fraser Valley Specialty Poultry

Alibaba - Las Vega

BIO:

Jon has always been drawn to universal stories woven from underrepresented people. Raised by Chinese parents born in Lima, Peru, he grew up in his family’s grocery store in East Vancouver. Walking the blurred lines of his Chinese and Latino heritage, he developed a sensitivity that he uses to reveal the truths about our shared experiences. When he’s working, you can find him on the bike, folding empanadas or chasing his toddler around.

His work has been recognized by the 1.4 Awards, Berlin Commercial Awards, shots.net, Musicbed and the Applied Arts Photography & Illustration Awards - Motion . His films have been featured by NOWNESS, Film Shortage, BOOOOOOOM and screened at the VIMFF World Tour, Vancouver Asian Film Festival and Asian American Film Festival among others.

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