LULULEMON | ON THE FAST TRACK

Director: Jon Chiang DOP: Peter Planta, Stuart Gillies & Jon Chiang Producer: Inna Rozenberg
Copy Writer: Arrabelle Stavroff Graphic Designer: Cat Plouffe Art Director: Marcus Mclaughlin

A film exploring the importance of teamwork with the Top Men's Canadian Bobsleigh team. Filmed for lululemon men's.

When a batter misses a pitch, there’s no fear of crashing on an ice track at speeds upwards of 150 kilometers per hour with only a metal box for protection. The high stakes mean bobsledding requires an elevated team synergy. “You’ve got to put a lot of trust in each other or it could get pretty hairy, pretty quickly”, explained Josh Kirkpatrick, right-side crewman on the top Canadian four-man team. 

Read more about the guys.